Engaging SEO Reporting for Demanding Clients

If nurturing a long-term relationship with clients is one of the main tenets of your marketing agency, finding a quality SEO reporting software is a must.

No, that’s not an inevitable expense that is casting a long shadow over your relationship.

A quality tool saves a lot of time you would otherwise be spending on pulling adequate data and comprising comprehensive reports for each of your clients.

So it actually enables you to quickly and continuously keep clients upraised of project progress.

Here is how it all works in SerpWatch and what benefits you can expect.

SerpWatch SEO Reporting FEATURED

SEO Rank Reporting Feature in SerpWatch

Unlike other similar tools, SerpWatch makes reporting available to all its users. No matter the subscription plan you choose, you can generate an unlimited number of reports for each of your projects without any restrictions. And it’s all very simple.

For one-off reports (or if you just prefer to do this manually), just go to the Project Overview dashboard, and you’ll see the report icon on the right.

SerpWatch Dashboard Report

Once you click on it, you will see a number of options for SEO report customization.

If you have multiple domains (for several agency clients, for instance), that’s the first thing to choose from. Just select the one you want from the drop-down menu.

SerpWatch Report Choose Domain

Next is the interval for which you want to show the results. You have plenty of options here. You can generate reports for the day in question, the day before, the previous week, the previous 30 days, the whole month in question, the whole previous month, and you can even choose a custom time frame for which you need the results.

SerpWatch Report Choose Interval

There are also a variety of options in SerpWatch in terms of report format—simple or extended PDF and simple or extended CSV.

Depending on what you want to do with your SEO reports and included data afterward, as well as client preference when you are sending reports to them, you can choose how the information from SerpWatch is displayed.

SerpWatch Report Choose Format

Moreover, in case you don’t want to include all the keywords tracked within a project in the report you are creating, there is always the option to manually choose those you want to include, or just select all of them for full information display.

SerpWatch Report Choose Keywords

White Label SEO Reporting in SerpWatch

Agencies using SerpWatch have a number of options created just for them that make their daily tasks a lot easier. One of those certainly is the white label feature—branding client reports and providing access to the tool to clients that like to keep up to date with their marketing agency’s SEO efforts.

Clients view your brand in a more favorable light when all the communication is branded with the agency logo, colors, message, contact information, etc.

Hence, SerpWatch has made it possible for marketing agencies to customize it to their preferences—both on the dashboard and within each white label report.

SerpWatch White Label Client Portal

When it comes to the reporting function, agencies have the choice of sending or downloading reports manually (as all other users do) whenever it’s required.

But they can also schedule automated reporting to clients (or team members) by selecting the Schedule Reports option in the side menu of their SerpWatch dashboard.

SerpWatch Scheduled Reports

This will open a number of customization choices for white label SEO report scheduling, such as sending frequency. Here you can decide if you want the reports to go out every week or month.

SerpWatch Scheduled Reports Frequency

Depending on the chosen frequency, clients will receive weekly reports every Monday and the monthly ones at the beginning of every month.

Moreover, you can choose to whom to send a certain report by inserting the appropriate email address in the field. For now, you can add only one recipient address per scheduled report sending automation. However, you can bypass this by creating as many automations as you want for any of your projects.

The email containing your SEO rank report can have any subject you determine, and, more importantly, you can set a custom message of your choice to go with it.

Don’t worry; your email won’t be blank if you choose not to deal with this right away!

SerpWatch Scheduled Reports Custom Subject and Message

Similarly to manually created reports, you can choose which domain, format, and keywords to include in each scheduled report automation (in the Settings tab of Scheduled Reports).

SerpWatch Scheduled Reports Settings

What Does a Good SEO Reporting Tool Need to Have?

A report function in a tool is not enough if you can’t trust the data or can’t use the tool for a growing number of clients.

In order for it to truly align with your needs, a series of criteria must be fulfilled.

In that sense, what sets SerpWatch apart from other rank trackers is that it actually ticks pretty much all the boxes for a marketer on the hunt for the latest software solution with usable reporting options.

Here are the 12 things you need in your SEO reports and how SerpWatch fares.

1. Accurate Rank Tracking Data

Information is money, they say, so getting accurate data is imperative for making the right business moves.

SerpWatch is the leader in this field and can proudly state that it provides impeccably accurate SEO rank tracking data to its users.

Not only is SerpWatch able to accurately mine data from search engines in order to extract the exact SERP information users require, but the up to hourly checking frequency allows for the data to stay fresh, relevant, and immediately actionable.

2. Numerous Rank Tracker Features

A highly specialized tool such as SerpWatch has SERP monitoring at its focus, but you can expect a lot more than just pure keyword position tracking.

For a deeper understanding of SERP trends, sometimes it’s necessary to have all-encompassing historical data, but only SerpWatch has made it available to all users in all plans for as far back as user projects date.

Coupled with a completely customizable notification system via Slack or email, integration with other apps and systems, as well as SEO rank reporting—SerpWatch has made information available and practical.

3. New and Improved Features

Depending on the focus of your SEO activities, whether for your own or clients’ needs, each tool you choose to use will have a different set of primary features.

However, it’s not enough to just have features. They also have to be improved, built upon, and aligned with new additions, like SEO reporting and white labeling are.

In that sense, for tools like SerpWatch, it’s become essential to follow emerging digital marketing trends in order to be able to provide relevant data to its users. What good is a SERP monitoring tool in 2020 if it doesn’t display featured snippets in accordance with the latest Google algorithm updates, right?

4. Ease of Use

Everyone likes easy-to-use software, correct?

Well, SerpWatch is exactly that!

A highly intuitive UI and general rank tracker logic allow users to learn to navigate the app quickly and on the go.

No need to go through extensive training as part of the onboarding process, as you do with other similar tools. And if you get confused at any point about how something works, you have excellent support at your disposal.

5. Access to Support Resources

If you want to avoid making any mistakes while setting up projects or the SEO report function in SerpWatch, you can always check out the short and sweet tutorial in the app and go from there.

For other stuff, there is a Knowledge Base at your disposal with all kinds of helpful articles with very to-the-point information on various subjects—how to set up notifications, how to grant permissions to Google Analytics, how to track check credits, etc.

6. App Scalability

As your business grows, so must your tools, right?

Your chosen SEO reporting tool needs to be able to support the growth of your business and the increasing demand for your services—no matter the number of clients you have.

If it works undisturbed with 100 clients as it does with only one and saves you money in the process, the tool’s scalability works in your favor.

7. Third-Party Tool Integration

For full-scale SEO efforts, agencies need to integrate a number of tools they are using because it gives them great data coverage.

If all your SEO reporting tools could somehow make your life easier in ways you didn’t even know were possible, wouldn’t that be something?

Well, SerpWatch integrates with Google Analytics and Zapier.

This not only allows for a better information overview with a dedicated GA chart, but it also automates task assignments to team members via Zapier. You can set it up so that every ranking change assigns an SEO audit, for example.

How cool is that? 😉

8. White Label

Important for marketing agencies, tools that allow users to white label reports are increasingly more sought-after.

Let’s face it—when clients see your agency logo on the monthly report, it adds a little bit of credibility and professionalism to your brand and results, doesn’t it?

That’s why SerpWatch has implemented the white label feature, so you are able to customize the appearance of your ranking reports generated in this tool at your convenience.

9. Client Access

Aside from visually customizing SEO rank reporting, any respectable tool has more to offer to users in terms of the white label function.

SerpWatch allows you to create dedicated client spaces—individual portals your clients can access to check out the ranking results on their own via the tool’s dashboard.

This enables your clients to be continuously appraised of your ranking efforts and corresponding results—and hence become your confident collaborators.

10. Report Customization

Each client has different objectives and expectations from the marketing efforts you are putting in on their behalf, right?

So why would you want to use a generic report layout when there are clearly different uses for it?

Obviously, an SEO rank report that is customized to particular client needs is what you need in your toolshed.

SerpWatch allows you to set custom time frames for the reports, specify which tracked keywords to include, download or send reports, and in what format.

11. Report Automation

Automating as many of your processes as possible means you can allocate time and resources on more important tasks that require a human touch.

Therefore, setting up recurring automation that includes SEO reporting to your clients on a weekly or monthly basis frees up the members of your team for other activities.

We will be discussing all this at more length below.

12. Affordable Price

Finally, imagine this—you’ve done your homework and were diligent in searching for SEO tools for your agency.

You found the best SEO reporting tool that features all the odds and ends you’ll ever need. However, it’s too expensive, and their yearly subscription will take the shirt off your back.

What can you do?

Find an even better one!

SerpWatch has flexible pricing and will allow you to scale costs per your financial capabilities.

While at first glance, there are no big differences between rank trackers, SerpWatch stands out with its set of unique features, one of which is comprehensive SEO reporting. Plenty of customization features, report building and distribution flexibility, and white labeling for marketing agencies in all plans make this tool a must-have.

So try SerpWatch today and get all your rank tracking data reported supremely!

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