Privacy & Cookie Policy

Introduction

SerpWatch offers a Rank Tracker tool available online at serpwatch.io. We offer additional support at api.serpwatch.io, help.serpwatch.io, and community.serpwatch.io.

SerpWatch is an Oregon-based corporation with its principal place of business at 12070 NW Kathleen Dr. or 97229-4718, USA (hereinafter also “SerpWatch,” “we,” “us,” “Websites”).

At SerpWatch, we take privacy very seriously and understand that privacy online is very important to SerpWatch users, especially when conducting business and collecting data.

This statement governs our privacy policy with respect to users (“Visitors”) who visit without transacting business and Visitors who register to transact business (“Authorized Customers”) and make use of the various services offered by SerpWatch (collectively, “Services”). If you are a Visitor located in the European Union, SerpWatch would handle your personal data with respect to the EU General Data Protection Regulation (“GDPR”).

Our services are designed to help you establish strong and meaningful relationships with your clients, without any privacy or data security concerns.

This Privacy Policy refers to all the information that SerpWatch collects and uses. This document will explain how we collect, use, and protect your personal data. We will also explain what rights you have with regards to your personal data and how you can exercise those rights.

If you continue to use our Websites and our products, you’re agreeing to this Privacy Policy.

If you don’t agree with the SerpWatch Privacy Policy or have any other concerns in relation to the Policy, please refrain from using our website and services.

Information we collect

We collect personally identifiable information of Visitors and Authorized Customers of our services. The personal data we may collect are described in detail below.

The term “personally identifiable information” refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, tax ID number, and credit card information.

By creating an account with SerpWatch, visiting our Websites, or by using our services, you consent to the collection, use, and retention of your personal information as set in the terms of service of this Privacy Policy.

Account information. When you sign up for the Services, you create a user account (“SerpWatch Account”). That said, we require personal information such as your name, last name, email address, company name, and other information about yourself or your company, that you voluntarily submit to us.
- You reserve the right to modify your profile or remove part or all your basic personal information. You decide on the information that you give to us; however, providing accurate profile information helps you get more out of our services.
Payment information. To use our paid services, we will ask you to provide specific financial information (such as your PayPal address or credit card information) in order to facilitate the payment process. The input fields you are required to complete in order to finalize payment for the paid services will be indicated in the input screens on our websites.
- SerpWatch may collect information regarding your payment transaction through the services, such as the type of payment instrument used, payment amount, tax amount, and other details connected with transactions.
Information you provide through our support channels. Our services include customer support where you may send any questions regarding the services. If you decide to use our customer support, you might be asked to provide contact information, a summary of the problem, and any other information that would be helpful in resolving the issue.
For the purpose of improving your user experience, we may collect other personal information such as your IP address or zip code. This information is used internally only for the purpose of enhancing your experience using our Websites. Please find more information in our Cookie Policy.

Third-party service providers and automatically collected information about your use of our services or tools

Some of our tools may require to provide us with additional information (e.g., Slack, Zapier). Such kind of integration can be made at your own discretion. Some of them automatically collect information, including personal information, about the services you use and how you use them. This information is necessary for the adequate performance of the contract between you and us, to enable us to comply with legal obligations and given our legitimate interest in being able to provide and improve the functionalities of the Services.

Google Analytics and Google Search Console

You can integrate the Services with your Google Analytics or Google Search Console and provide us with the information from your Google Analytics or Google Search Console accounts. You will see the respective notice (including request for your consent) before the access is being provided. You are the only person who decides if you would like to provide this access. You can revoke this access any time

Third party’s personal information

Some of our services can give you an opportunity for example to send a report to any person or send a referral link you would like to. If you provide us with the personal data of any third party (such as email) you grant us a right to process the personal data of this person and you warrant that you have correspondent permission from this person.

Information you provide us while using our Blog, Public Profile, or other websites content

When you submit a review, we may collect personal information. This information will serve for internal purposes only and will not be disclosed publicly. Also, we may collect your personal information when you participate in our research processes.

Analytics providers

We may use third-party analytics providers, like FullStory or Mixpanel, to better understand your use of the Websites and our services. The information is collected using automatic means and will be disclosed to or collected directly by these service providers. Passwords, payment information, and Social Security numbers are excluded by default from being recorded. (See Cookie Policy)

Links

Our Websites include third-party links. We, however, are not liable for the content of the links, and our security measures are not applied to them. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Policy. We urge you to read the privacy and security policies of these third-parties.

How we use the information we collect

We use the information we collect from your visit to our Websites for the following reasons:
To establish your created account with us;
Verify or authenticate information or identifications provided by you.
To enable you to access and use the paid services.
To conduct security investigations and risk assessments.
To comply with legal obligations.
To enforce payment policies.
To deliver customized content according to your preferences.
To communicate to you via email about important service notices and updates regarding the service, such as operational changes to the service, offerings, and security-related information. As these communications are an important part of the service provided by SerpWatch, you may not opt-out of them.
To send occasional promotional materials such as newsletters, offers, promotions, and news about SerpWatch in accordance with applicable legal obligations. These will be sent to you only if you sign up for the service and you keep the right to withdraw your given consent at any time.
To analyze trends, administer the Site, track a user’s movement and use, and gather broad demographic information.
To help fix problems such as data crashes, and logs—and to communicate with you.
To fulfill service requests on the Websites. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to their specific inquiries, provide account support, or to provide the requested information.
To send reports and account notifications

Sharing the information we collect

We may share the information we collect from you only in the following circumstances:

To comply with our legal and regulatory obligations;
To detect and prevent fraud, spam, abuse, security matters, and any other harmful activity;
To conduct an assessment of risk and investigate security;
To provide feedback to businesses listed on our Websites;
To allow third-party vendors to operate features of our Websites. However, we will never sell your Personal Data to third-party vendors.
To protect the rights, property, and safety of our Websites and services;
To display appropriate reviews or testimonials (if these aren’t anonymous) that may include your name, title, company name, and other information that you have provided.
Where permissible according to applicable law we may use certain limited personal information about you, such as your email address, to hash it and to share it with social network websites, such as Facebook or Google, to generate leads, drive traffic to our websites or otherwise promote our products or Services. These processing activities are based on our legitimate interest in undertaking marketing activities to offer you products or services that may be interesting to you.

The social network websites with which we may share your personal data are not controlled or supervised by us. Therefore, any questions regarding how your social network websites service provider processes your personal data should be directed to such provider.

How long do we store your personal data?

Your personal data will be deleted as soon as they are no longer necessary for the stated purposes. However, we must sometimes continue to store your data until the retention periods and deadlines set by the legislator or supervisory authorities expire. We may also retain your data until the statutory limitation periods have expired, provided that this is necessary for the establishment, exercise, or defense of legal claims.

After that, the relevant data are routinely erased.

If you have any questions about specific retention periods, please contact us at [email protected]

Your rights

As long as your account is active or open with us, we will need your data to continue our operation. However, you reserve the right to modify, restrict or object the processing of your Personal Data which are granted to you by legislation on the protection of personal data, in particular the General Data Protection Regulation (GDPR)

You may always get information regarding your Personal Data, how we have received it, as well as the reasons for storing and processing it.

You have the right to request access to your personal data and the right of provision of further information on the processing of your personal data.
You have the right to modify the Personal Data, or complete eventually incomplete Personal Data that we have on file for you.
You have the right to require us not to process your Personal Data where such processing is based on legitimate interest. We will no longer process your Personal Data for those purposes unless we can demonstrate legitimate grounds for processing or if the processing is required for the exercise or defense of legal claims.
You have the right to require us not to process your Personal Data for marketing purposes.
You have the right to delete your personal data.
You also have the right to lodge a complaint with a respective supervisory authority pursuant to Art. 77 GDPR (in particular in the country of your residence, place of work, or of an alleged infringement of the GDPR).

We may ask you for additional information to confirm your identity before disclosing the personal information requested to you. We will make every reasonable effort to honor your request or inform you if we require further information in order to fulfill your request. We may not always be able to fully address your request, for example, if we are legally entitled to deal with the request in a different way.

You can take steps to exercise your rights by contacting us at any time at [email protected]. We will usually respond to all your requests for the exercise of your above rights within one month of receipt of your request. If we will need more time to handle your request, we will inform you about this within the same period.

Google Analytics

We may use third-party web analytics services on our Websites to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

Data retention and erasure

We provide Visitors and Authorized Customers with a mechanism to delete/deactivate Personally Identifiable Information from the Site’s database by contacting [email protected] However, because of business tax law, and because of backups and records of deletions, it may be impossible to delete a Visitor’s entry without retaining some residual information.
An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.
We may retain some of your personal information within seven years in accordance with applicable legislation, if it’s necessary for our legitimate business interests such as enhancing safety or fraud detection or if we are required to comply with our legal obligations.

How do we keep personally identifiable information secure?

We use standard security measures and protocols to prevent any unauthorized access to your personal information. Our systems are regularly audited and maintained to keep up with the most current protective internet practices to safeguard your information.

While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering, and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Authorized Customers for any such occurrences.

If you know or suppose that your Personal Data has been lost, stolen, misappropriated, or otherwise compromised or in case of any actual or suspected unauthorized use of your SerpWatch Account, please contact us by email at [email protected]

Our policy towards children

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children under 18. If we become aware that an individual under 18 has provided SerpWatch with personal information we will immediately delete such information.

What happens if Privacy Policy Changes?

We reserve the right to change this Privacy Policy at any time in accordance with this clause. We will let our Visitors and Authorized Customers know about changes to our privacy policy by posting such changes on the Websites and/or by sending an email notification to those who have opted into our email list. If you disagree with the privacy policy changes you shall not continue using the Websites and our services.

COOKIE POLICY

Our websites use cookies.

Cookies are small files transmitted to your hard drive by a web server. They enable the Website’s system to recognize your browser and remember some non-personally identifiable information. Cookies do not run malware programs nor do they deliver viruses.

While cookies are used for various reasons, we use cookies for the purpose of providing more personalized content, tailored to your preferences, and to enhance your overall user experience.

We also use cookies for security reasons. For example, if an Authorized Customer is logged on and the site is unused for more than 10 minutes, we may automatically log the Authorized Customer off.

Cookies are unique for each person and some browsers may accept them by default. You can disable cookies altogether or choose to be notified once a cookie is being sent to you in order to determine whether to accept it or decline it. Be aware that by disabling cookies some of the Website’s features may not function properly.

Should you decide to disable cookies, you need to do so manually by accessing the browser you are using. Below you can find links that describe in detail how to disable cookies on different browsers.

SerpWatch contact info

If you wish to contact us or have any questions about or complaints in relation to this Policy, please contact us at [email protected].