SEO Statistics in 2020 That Marketers Should Know

Search engine optimization or SEO remains to be the defining factor of what are the top websites we see in our search engines when we look for a specific topic or item. SEO basically determines what the top sites are, and budding website owners can use these SEO statistics below to keep tabs on the current trends in the industry.

As the years go by, the influence of SEO grows stronger. By understanding the previous and current trends, website owners will be able to somewhat understand the next demands for search engine optimization. Without further ado, here are some of the SEO stats that are worth knowing.

The Facts and Figures at a Glance

  • When it comes to starting an online experience, 93% of users start it on Google or on one of the alternative search engines.
  • Half of the searches online are only four words or longer as users are prone to searching very specific terms instead of simple terms.
  • According to SEO facts and figures, 72% of online marketers believe that content marketing is the most effective SEO tactic.
  • 57% of business-to-business (B2B) marketers believe that SEO is capable of generating more leads than other marketing strategies or initiatives.
  • Google is the leader at global desktop traffic search, getting 79% of the market under its name.
  • 47% of users online tend to view 3 to 5 pieces of content by a company before it approaches a person from the same brand.
  • Search engine optimization stats suggest that 39% of global e-commerce traffic comes from search.
  • Users hate paid ads. In fact, research and stats suggest that nearly 80% of them ignore paid ads in search results.
  • 97% of search results from the first page have at least one image within the page.
  • As of 2018, there were at least 1 billion voice searches per month. According to the statistics, by 2020, it was expected that at least half of the searches will be made via voice command.

SEO Statistics

Google SEO Fact Sheet

Everyone will immediately think of Google once they hear the word “internet.” It is currently the most widely used and popular search engine, and a huge portion of SEO revolves around placing on the first page of Google. Just how big an impact does Google have on SEO? Here are some search engine optimization statistics that are worth checking out.


1. Google Is Still King

Google continues to dominate even when it comes to online traffic. It accounts for over 79% of the global desktop traffic search. It is followed by Bing with a huge deficit at 7.27%, Baidu at 6.55%, and Yahoo at 5.06%. This huge lead over its competitors shouldn’t be a surprise as Google gets over 63,000 searchers per second daily.

Source: SEO Expert


2. Google Dominates Ad Revenue

Based on the SEO stats above, it’s obvious that Google is able to generate a ton of ad revenue. The SEO fact on search ad revenue is that Google is able to generate $32.4 billion. It is followed by Microsoft and Yahoo with $2.9 billion and $1 billion respectively.

Source: SEO Tribunal


3. Google’s First Page

Google’s first page is the most valuable page for websites. An important first page of Google statistics is that the results contain an average of 1890 words. According to sources, the top 3 ranking factors for the first page are links, content, and RankBrain. 75% of users never go beyond the first page of results. That means websites have a better chance of being noticed if they reach the front page. This is why it’s important for website owners to monitor the current SEO industry statistics.

Source: Digital Gyd


4. Google Helps Businesses

The search engine king is a great help to local businesses. 46% of all searches on Google are people looking for local information, while 97% searched online to find a local business and 86% of people used search engines to look for the location of the establishments. Here are other ways:

Source: SEO Expert

E-commerce SEO Statistics 2020

e-Commerce is the latest trend in online marketing. The industry is continuously growing and is dominated by the likes of Amazon, Alibaba, and more. It is also an industry that’s participated in by countless retailers. So SEO plays an important part in it if each merchant hopes to stand out.


5. Global eCommerce Is Growing

By 2021, the global retail eCommerce sales will reach $4.5 trillion. The top shopping activities online will primarily be information gathering and deal seeking.

Source: Digital Gyd


6. Search Engine Leads

Inbound marketing or leads from search engines will have a close rate of 14.6%. On the other hand, outbound leads such as direct mail or cold pitches will have a 1.7% close rates. These SEO statistics reveal how effective SEO is when it comes to conversion rates. On the topic of conversion, landing pages with videos can increase conversions by up to 86%.

Source: Digital Gyd


7. Businesses With Websites

Despite the growing eCommerce market, not every business has yet to step into the digital cyberspace. 46% of small US-based businesses have yet to launch their own websites.

Source: Digital Gyd

Mobile SEO Statistics

Thanks to the emergence of mobile devices, the internet is more accessible than ever. For online marketers, this means they are now able to gain access to millions of users worldwide. Here are some facts about mobile SEO that are worth knowing in 2020.


8. Consumers Trust Mobile-optimized Sites More

Most of the top websites today can now be viewed on mobile and desktop devices, but that isn’t to say that every website is ready for mobile viewing. One of the most important SEO facts is that mobile-optimized websites are 51% more trusted by consumers. Meaning, if a company wants to be viewed more positively, it needs to have a mobile version for its website.

Source: Joel House


9. Mobile User Statistics

Mobile devices make the internet more accessible. In fact, an average mobile user will spend around 4 hours per day on their smartphones, with 52.2% of web traffic originating from mobile devices. These are some of the reasons why the SEO market is now more inclined to mobile users.

Source: SEO Expert


10. Mobile Shopping

Mobile users are now more akin to using their mobile devices when making purchases online. 35% of shoppers say that mobiles are their main purchasing tool. The reason is that mobile devices are more convenient and more accessible than a desktop.

Source: SEO Expert


11. Mobile Users And Local Businesses

Mobile users use their smartphones to locate businesses that they need. For instance, 33% of mobile users search for a company’s location. Furthermore, local SEO stats suggest 50% of mobile users that conduct searches for a local business will end up visiting the establishment within the day. When it comes to preference, 67% of mobile users will prefer businesses with apps or mobile websites that can target their location.

Eventually, over three-quarters of the searchers of local businesses on mobile devices buy from the stores they looked for. Whereas 2 out of 3 smartphone users are most likely to purchase from businesses that customize content depending on their location, according to local SEO statistics.

The big takeaway from these local facts and figures are that local searches will have a huge impact on in-store traffic. This means that business owners, both big and small, will need to have a consistent marketing strategy so that they regularly appear on search results in order to scale up their business.

Source: SEO Expert/Digital Gyd

The Local Statistics

People mostly use the internet to find knowledge on things that are around them. For businesses, taking advantage of local SEO will mean a huge boost in customers. Just how effective is local SEO? Here are some local SEO facts that business owners should consider noting.


12. Businesses With Websites vs. Businesses Without

Google states that businesses with their own website get 25-35% more clicks. So it would be wise for businesses to launch their own websites, even if it is simple. That being said, business owners with websites should also try to add directions or call buttons on their pages. 7 out of 10 website visitors believe that it is important to have these as a guide.

93% of online experiences begin with a search engine, and having a professional website increases the business’ credibility.

Source: Digital Gyd


13. A Lot Of Retailers Don’t Claim Their Listings On Google And Bing

Retailers can freely claim their listings or businesses in Bing and Google respectively. Doing so gives them the freedom to alter the information that shows when their businesses are searched. Although it is free and effective, a lot of local retailers seem to avoid doing so. 56% and 82% don’t claim on Google and Bing respectively.

Source: Joel House


14. Retailers With Positive Reviews Are Trusted By Consumers

Of course, it wouldn’t be enough to be updated about the current SEO market trends and have a listing on the top search engines out there. They must also have net positive reviews. Retailers that can generate positive reviews online get the trust of 73% of consumers. Getting reviews is as simple as asking customers for one via email.

Source: Joel House


15. Converting Local Searches To Purchases

Local searches play a huge role in converting visitors into customers. 18% of local smartphone searches eventually lead to a purchase. By comparison, only 7% of non-local searchers result in purchases. This is crucial local SEO stats as 33.33% of mobile queries are location-based.

Source: Digital Gyd

Online Marketing Statistics

In the business world, SEO is primarily used as an online marketing tool for companies to use when they want to gain an edge in viewership and conversion rates online.  Companies make use of a search engine optimization fact sheet to understand what they need to do to increase their visibility. Here are some online marketing technical SEO facts for 2020.


16. Getting On The First Page Is Important

As stated before, people barely search beyond the first page of Google’s search results. That means that those on the first page reap the benefits of higher traffic. In fact, 92% of consumer traffic goes to those that are on the first page. And as mentioned earlier, 93% of online experiences begin with a search engine. So it’s crucial to take advantage of SEO.

Source: Joel House


17. It Is A Priority Of Companies

According to recent research, improving SEO is a top priority for 61% of companies. This basically means that they are aware of the possible growth they can have when ranking high on search engines.

Source: Joel House


18. Link Building Is Tough

SEO, in general, is complicated and may require a lot of know-hows. However, it can be divided into numerous tasks. For 65% of marketers, the toughest SEO task has to be link building. As there are many websites vying for the front page, it is harder to get tons of SEO-boosting backlinks from other websites. It is also costly. According to an SEO stats checker, backlinking will cost approximately $1,000 per month for 35% of clients.

Source: Joel House


19. Off-Page SEO Is A Majority Of What Makes A Good Strategy

At the current state of SEO, online marketers believe that content is king and whatever is inside the page of a company matters. However, the 75% of SEO work is actually what happens outside the page. This includes backlinks, social media posts, directories, and more.

Source: Joel House


20. SEO Provides High Conversion Rates

Unsurprisingly, effective SEO practices are a top priority for companies. By comparison, traditional marketing strategies have a conversion rate of 1.7% only, while SEO practices result in conversion rates as high as 14.6%. SEO maintains its lead, according to SEO statistics 2018 figures.

Source: Joel House


21. Updating Old Content Can Help Boost Traffic

Companies shouldn’t ignore what their old posts can do for traffic. By refurbishing it with update, meta information, and even new image, it can help boost traffic by over 111%. No wonder this tactic is one of the hottest SEO trends for 2020!

Source: Joel House


22. SEO Is More Effective Than PPC

Companies love relying on PPC advertising, and they often invest more in it over organic SEO. However, organic SEO is over five times more effective than PPC advertising. This basically means that there is more profit to be had with organic SEO. After a search is performed, at least 70% of clicks are made possible because of organic SEO.

Source: Joel House

Final Thoughts

These SEO statistics show what’s next for the internet of things. If businesses and individuals want to make their mark on the digital cyberspace, they should begin understanding the complexities of SEO and how they could leverage the technology to their advantage.



Digital Gyd

SEO Expert



Joel House