What Is Private Label SEO?

Search Engine Optimization is everything when it comes to marketing your clients online. Producing excellent content well-matched to consumers can be quite time consuming, which is why many companies utilize private label SEO to meet their needs. Today, we’ll explain this service, its cost, and the best brands for private label SEO.

What is Private Label SEO?

Private label SEO, also known as white label SEO, is when a marketing agency hires an outside consultant to produce content, which is then marketed under their brand. It’s similar to ghostwriting for the publishing industry, where a contractor will write material that is then attributed to a well-known author.

There are a variety of forms that this can take, but the most popular is white label link building. Search engines will privilege those websites that have a strong network of backlinks; in other words, the more that a website is linked to other websites, the more authoritative it appears. Link building is an essential component of digital marketing, but it takes time and outreach to find quality links that will actually assist with SEO.

With white label link building, the SEO company will produce content linking the brand with specific anchor text that ranks high in the given industry. This content is then distributed to a publisher, who hosts it on their site. Good white label link building companies have established relationships with publishers and deliver links that are well-matched to the publisher as well as the client.

The Real Cost of Private Label SEO

The average midsized business spends approximately $500 a month on SEO, but as with most things, good consultants give better results. This is true for marketing companies as well, who need to build fees for private label SEO into their own fee schedules for their clients. 

It can be tempting to choose the lowest bidder in order to cut costs, but this can be a pricey mistake, as they may use detrimental linking methods. Labeled black hat techniques, this can include paid links, private blog networks, and bot manipulation, which will count against a website’s ranking.

While every private label SEO company has different pricing, most tier their offerings based on the Domain Authority or website traffic where the link will be hosted. Domain Authority (DA) measures a website’s likelihood to rank in SERPs, but is not the actual ranking itself; you’ll pay more for links on sites with higher DA. On the other hand, some companies will tier by traffic of the publisher site; you may pay twice as much for links on a site that gets 10,000 hits per month as opposed to those with only 5,000 hits. 

Top Private Label SEO Brands

There are thousands of private label SEO brands out there, and your decision depends on exactly how many SEO services you would like to outsource. Some companies are primarily geared toward white link label building, while others will provide full service SEO services. It’s important that you think carefully about what you expect from a private label SEO company so as to avoid overpaying for services you won’t use.

Stellar SEO: White Label Link Building

If your agency exclusively needs white label link building, Stellar SEO is a great choice. They focus entirely on white label link building and content creation, meaning that they can deliver strong results in this essential component of SEO. Stellar SEO also provides niche edits, refining existing content to incorporate backlinks. Their pricing scheme for link building is built on Domain Authority rather than website traffic, which is a more holistic way to determine how high content will rank on SERPs. 

Authority Builders: Backlink Creation

Rather than providing content creation like other private label SEO agencies, Authority Builders focuses solely on finding backlinks for your client. This is a good option if your agency or client produces content and you simply need link-building. They provide an open marketplace where you can search available opportunities, including the site traffic and its overall niche, then purchase the links that seem appropriate for your client’s needs. 

SEO Brothers: Managed Campaigns 

While many private label SEO brands will provide pricing for one-off content creation or link building, SEO Brothers only focuses on ongoing SEO support. They will assist with on-page SEO optimization, regular auditing, and link acquisition, which makes them a good option for those who need more intensive SEO services on a long-term basis. Their pricing is customized for each agency and each website with which they work. 

The Hoth: Fully Managed SEO

The Hoth is interesting because in addition to providing white label link building and fully managed SEO services, they will also produce video content. This can be handy for agencies that are pushing more social media exposure for their clients but don’t have the technical skills to produce video content themselves. Pricing varies greatly with The Hoth due to their array of services, with their video services ranging from $200 to $1200.

SEO Resellers: eCommerce

For agencies who have content but need to develop a more streamlined process, SEO Resellers can assist. This company focuses only on specific types of businesses, particularly eCommerce, and provides SEO strategies to help enhance visibility and rankings on SERPs. While they don’t provide content, they will assist with web design, social media management, and reputation management for their clients. They can also help manage PPC click campaigns to get the best results from Google Ads or other services. SEO Resellers has a variety of pricing packages, starting at $600 a month.

Complete White Label: Full Service SEO

Complete White Label provides complete SEO services, which is a good option for smaller marketing agencies that don’t have the capacity for the SEO necessary to compete on a larger scale. Most interestingly, they will provide Help A Reporter Out (HARO) outreach, connecting clients with access to journalists and bloggers who need article sources. This can be a helpful resource for clients in specialized industries who wish to position themselves as authorities in their niche. Their services range in price from a short blog post to extensive high-quality backlinks.

Conclusion

Private label SEO is vital for marketing agencies without the manpower to manage SEO. White-label backlinking is one of the most popular options for these services. Choosing an SEO company that meets your needs and budget is essential so you’re not paying for services you won’t use.