The Ultimate List of Best SEO Books to Read in 2022

Posted by Nazar Ivaniv

SEO is ever-changing which means there is no definitive list of best SEO books.

But in this article, I compiled a list of the LATEST best books about SEO for the first half of 2022 and I intend to update the list every 6 months.

Note: The books on the list cover all the SEO BASICS + some latest strategies and trends.

Happy reading! 

10. Search Engine Optimization All-in-One for Dummies by Bruce Clay and Susan Esparza

About the authors:

The go-to SEO book for dummies is written by Bruce Clay and Susan Esparza.

With 20 years of experience at his Bruce Clay, Inc. SEO agency, Clay has earned himself the nickname “father of SEO.”

Susan Esparza is a former managing editor at Bruce Clay Inc. and a prolific writer in the field of SEO and digital marketing.  

What you will learn: 

Search Engine Optimization All-in-One for Dummies is a great introduction to SEO basics.

The book is very slow-paced and easy to understand for SEO beginners.

It’s written in jargon-free language and explains SEO in a clear way.

Who is it for: 

SEO All-in-One for Dummies is ideal for beginner SEOs who want to learn the basics of search optimization.

However, it can also be of use to more experienced SEOs because it hammers home basic SEO terminology and helps clear the cobwebs.

What readers are saying: 

“If you need to know about SEO this is the book for you. It is well written and has all the information concerning SEO you would ever need.” – Verified Amazon Reviewer 

Where you can get it/format/cost: 

Available on Amazon on Kindle ($24.00) and Paperback ($29.13 – $39.99)

 About the author: 

Julian Goldie is an SEO link builder with 5+ years of experience. 

Goldie helps websites get more traffic, leads, and sales through best link building practices.  

What you will learn: 

Link Building Mastery is an excellent starting point for DIY link building.

Goldie offers a ton of useful tools and tips about the methodology of outreach and link building.

The book gives you a clear framework of where to start, tells you which mistakes to avoid, and provides a step-by-step explanation of the process.

The best part is that there’s no useless filler content – just straightforward and actionable advice on best link building practices.

Link Building Mastery also comes with some nice bonus materials, including free access to Goldie’s link building mastery video course.

Who is it for: 

All webmasters who want to build more organic traffic and learn how to do link building the right way. 

What readers are saying: 

“This is a practical guide for any blogger or webmaster to follow as they work to get their content ranked.” – Verified Amazon Reviewer   

Where you can get it/format/cost:  

Available on Amazon in Kindle format ($3.17)

8. Advanced Web Metrics with Google Analytics by Brian Clifton

About the author: 

Brian Clifton is a renowned Google Analytics expert and best-selling author.  

Clifton worked at Google as the Head of Web Analytics for Europe and he’s the founder of the automated Google Analytics audit tool Verified Data.

What you will learn:  

Google Analytics (GA) is one of the essential SEO tools every webmaster needs.

However, many webmasters are not sure how to actually use Analytics to improve their SEO.

Enter Brian Clifton’s Advanced Web Metrics with Google Analytics.

This is hands down the best book on Google Analytics I have read. 

Advanced Web Metrics teaches you how to measure every aspect of your website so you know how to optimize it for your goals.

It explains the basic concepts in a conversational and easy-to-follow way.

Clifton covers GA implementation, metrics, and integration with third-party applications and reports. 

The book also includes a few insightful SEO case studies.

Who is it for: 

Marketers, webmasters, and senior managers looking for a comprehensive Google Analytics guide

Note: the book is intended for those using Google Classic Analytics and does not cover Google Universal Analytics or Google Tag Manager.

 What readers are saying:

“If you are using GA for business or are a marketer you need this book.” – J.P., Verified Amazon Reviewer 

Where you can get it/format/cost:

Available on Amazon Kindle ($24.00) and Paperback ($17.63 – $33.35).

7. SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke 

About the author:

Adam Clarke is an SEO expert and best-selling author with over 10 years of experience in helping big and small businesses achieve top ratings on Google.

What you will learn: 

This is my go-to SEO book when I need to brush on some basics. 

Clarke’s SEO 2022 is a real page-turner – a rarity among SEO books.

It offers a ton of valuable tips that you can implement into your SEO strategy.

Clarke also offers many resources throughout the book for those who want to delve deeper into certain topics.

You will learn all about driving traffic and sales through organic SEO and avoiding common mistakes.

Clarke also teaches how to do keyword research, how to use local SEO to rank your local businesses high on Google, and much more.  

Another reason why SEO 2022 is one of the best SEO books of the moment is the writing style. Clarke writes with expertise while using simple language which makes this book suitable for all SEOs, beginner to advanced. 

Who is it for:

In my humble opinion, Clarke’s SEO 2022 is one of the must-read SEO books for all modern marketers – beginner to advanced.

What readers are saying:

“I’ve successfully optimized countless websites and would not go a year without reading the newest edition of this book.” – B. Butler, Verified Amazon Reviewer

Where you can get it/format/cost: Available on Amazon in Kindle format ($7.41), Paperback ($15.99), and as Audiobook.

6. SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization by Matthew Capala 

About the author: 

Matthew Capala is an experienced digital marketing executive, author, speaker, and entrepreneur. 

He is the founder of Alphametic, a Miami-based SEO agency that helps businesses get more customers from Google and Facebook.

What you will learn: 

If you want to implement SEO marketing into your job and you don’t know where to start, this is the book for you.

Few books cover SEO for beginners as expertly as this one.

We all know SEO can be a boring and overly technical subject. 

But Capala writes about SEO in an engaging way without making you feel like you’re being talked down to.

The book takes a no-nonsense approach to search optimization efforts and teaches through examples. 

You will learn how to create your first SEO strategy, where to find the best free SEO tools, how to build backlinks, and much, much more. 

Who is it for:

Everyone! Entrepreneurs, marketers, bloggers, content creators, developers, students…and anyone else who wants to learn about SEO and digital marketing will.

What readers are saying: 

“A great book for SEO and digital marketing. We used it as part of reading materials in Search Marketing class at NYU. It gives me a clear mind of what really matters for search engines.” – Elsa Wang, Verified Amazon Reviewer

Where you can get it/format/cost:

Available on Amazon in Kindle format ($3.17), Paperbook ($26.95), and as Audiobook.

5. The Sassy Way of Ranking #1 in Google With SEO When You Have No Clue! by Gundi Gabrielle 

About the author: 

Gundi Gabrielle is an award-winning business author and marketer. 

She is the founder/CEO of SassyZenGirl, a platform that helps beginner entrepreneurs grow their businesses and gain financial freedom. 

What you will learn:

The Sassy Way of Ranking #1 is an easy-to-understand search optimization book that teaches beginners how to start doing SEO with confidence.

You will learn how to optimize your website for Google, how to avoid common SEO pitfalls, structure your posts, perform basic link building, use social media to grow your business, and more. 

Gabrielle promises to teach you how to implement all these techniques from day 1 without getting overwhelmed.

She pulls the curtain back and presents everything in a fun way, giving you clear directions to succeed. 

Who is it for:

SEO newbies and everyone else who wants to quickly grasp the very basics of search optimization. 

What readers are saying: 

“The author takes the big scary monster of ‘Search Engine Optimization’ and knocks it down to just a small barking dog. I was immediately able to start applying many of Gundi Gabriel’s suggestions and feel confident in the results.” – Shine Head, Verified Amazon Reviewer

Where you can get it/format/cost: Available on Amazon as Kindle ($4.23) and Paperback ($12.99).

4. The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time by David A. Vise

About the author:  

David Vise is a Pulitzer Prize-winning journalist and author whose journalism career spans nearly two decades. 

What you will learn: 

Need a break from all the SEO tips and tricks?

The Google Story is the book for you.

This isn’t your typical “how to learn SEO” book, but if you’re interested in why we do SEO, you need this on your bookshelf. 

Vise tells the story of how two Ph.D. students Sergey Brin and Larry Page created a company that changed the way we think, communicate, and do business.

You will learn how they developed PageRank – the algorithm that ranks pages in search results, how Gmail was born, what privacy issues plague Google, and much more. 

Who is it for:

Everyone who wants to learn about the origins of Google and the ‘why’ behind modern SEO strategies.  

What readers are saying:  

It is inspirational and informative. If you have a positive attitude, an entrepreneurial spirit, and a love of technology and the internet, you will love this book as I did.” – R. Cotton, Verified Amazon Reviewer 

Where you can get it/format/cost: 

Kindle format ($10.99), hardcover ($11.44 – $20.4), paperback ($19.20), and as an audiobook. 

3. Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz

About the author: 

Eli Schwartz is a best-selling author, SEO expert, and growth advisor with 10+ of experience. 

He helped develop SEO strategies for clients the likes of Shutterstock, Coinbase, WordPress, Quora, and Zendesk.

What you will learn: 

A fascinating read. No gimmicks or fluff. Real, actionable tips that drive results.

Schwartz rightly argues that there’s more to SEO than keywords and offers a unique perspective on results-oriented search optimization.

You will learn how to do SEO in a way that aligns with your target audience’s needs.

So what are the results?

More traffic, leads, and sales and a better understanding of how to gain a competitive edge.

Who is it for: Everyone interested in learning how to tailor an SEO strategy based on specific business needs.

What readers are saying: 

“This book is what all marketers responsible for digital growth need to understand in order to clearly communicate the ‘whys,’ not just the ‘hows,’ behind the SEO strategies to drive leadership buy-in.” – Christi Olson, Director of Search, Microsoft

Where you can get it/format/cost: Available on Amazon in Kindle format ($6.88), paperback

($13.96), hardcover ($21.99), and as an audiobook. 

2. The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola  

About the authors: 

Eric Enge is a recognized SEO expert, author, and public speaker with 20+ years of experience. He is the founder of Stone Temple Consulting, the winner of “Best Large SEO Agency of the Year 2016.”

Stephan Spencer is an inventor, podcaster, speaker, and author. He is the founder of Netconcepts, a marketing agency whose clients include CNBC, Sony, and Bloomberg, among others. 

Jessie Stricchiola has over 20 years of experience in digital marketing and Internet technologies. She is the founder of Alchemist Media, a San Francisco-based company that specializes in SEO, paid search, and WordPress development.

What you will learn:  

A classic. As simple as that.

The Art of SEO is considered a must-read among digital marketers.

It is also required reading in computer science and marketing courses at UCLA, USC, and UC Davis.   

Do you want to learn about SEO from A to Z? The Art of SEO is the book for you.

It goes into detail about how search engine algorithms work, what SEO metrics to measure, how to optimize for mobile, local, and vertical SEO, and much, much more. 

Whether you’re a beginner or an experienced marketer, you will find a ton of valuable information in this book.  

What readers are saying:  

“I’ve been in the search marketing industry since 1996, and there are very few books that I recommend – this is one of them. In fact, it’s required reading for anyone who is building websites or doing SEO for a living.” – Dana K. Todd, Amazon Verified Reviewer

Who is it for:

Everyone who wants to build a strong foundation of knowledge about SEO.

Where you can get it/format/cost:

Available on Amazon in Kindle format ($13.20 – $30.99) and Paperback ($34.64 – $36.49). 

1. Entity SEO: Moving from Strings to Things by Dixon Jones

About the author: Dixon Jones is an award-winning SEO expert and Internet marketing advisor. He is the CEO of an entity-based SEO platform Inlinks and the global brand ambassador for 

What you will learn: 

Entity optimization is often referred to as the future of SEO.  

In this book, Jones argues that entity SEO is misunderstood by many old-school SEOs who still rely on keyword optimization instead of topic optimization.

This book explains semantic SEO in a clear way and teaches marketers how to use semantic strategies to optimize content.

You will learn how Google’s Knowledge Graph works, how you can earn a Wikipedia listing, where to use structured data markup, and how to build internal links.

Who is it for:

Everyone who has a solid understanding of SEO and wants to stay on top of the latest trends in search.

What readers are saying:

Before reading this book, I had a decent grasp on entities, after reading this book? I feel like I truly understand how entities function and why they are important for search algorithms.” – James, Amazon Verified Reviewer

Where you can get it/format/cost: 

Available on Amazon in Kindle format ($3.17) and Paperback ($14.99).


The list above includes the current best SEO books for 2022. 

If you’re not sure where to start with SEO or you want to expand your existing knowledge, use this list as your starting point.

Whether you want to start with SEO marketing with dummies or you’re ready to dive into more advanced aspects of SEO like structured data, there’s something for everyone on our best SEO books list.

Time spent reading is never wasted.

If you want to set yourself up for long-term success in search engines, give one of these SEO books and start taking a knowledge-based approach to SEO.

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