SERP Features

Track beyond traditional organic results to discover untapped opportunities.

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Leapfrog over competitors

Winning a SERP feature takes your website above the queue of regular organic results, resulting in a 35% organic traffic share.

Explore untapped opportunities

Proactively monitor and build your strategy around keywords that have the potential to earn you a SERP feature.

Invest in an all-round SEO strategy

Monitor SERP feature appearance

Proactively track and get notified whenever your website appears on or loses its placement from any of the following SERP featured snippets:

  • Featured Snippets
  • Google Review
  • Image Pack
  • Knowledge Graph
  • People Also Ask
  • Answer Box
  • Video Pack

Uncover trends & insights

Similar to your organic ranking chart, SERP feature rankings are also plotted on an interactive chart. This way, you can go back and see when you have won or lost a SERP placement, and how it has impacted traffic to your website.

Track Competitors' SERP features:

See which of your competitors’ websites are appearing on SERP features for your tracked keywords, and find opportunities to displace them with smarter content.

How to Use SERP Features

Innovative way to rank higher

Creating content with the aim to rank for a SERP feature gives you a certain edge over other pieces of content trying to rank for the same keyword.

Firstly, because while the majority of the content on the internet is competing for regular organic results, yours has a different goal.

Secondly, a SERP placement takes you to the top of the search listings and makes you stand out among the plain blue organic results.

Address specific buyer intent

Keywords that trigger a SERP feature are typically long-tail and have very specific buyer intent.

For example, a featured snippet is served in response to a question typed in search, while a commercial search with a local intent triggers the local pack.

Content that targets specific buyer intent not only increases the odds of winning a SERP feature but also generates higher CTR & conversions.

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Philippe Ruaudel Computer Science Specialist and SciFi Writer at MarKind

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Emad Alghamdi Technology Capex & Opex Manager at STC

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