SEO or search engine optimization is an ever-changing puzzle for marketers as Google’s dynamic algorithms and the consumer’s similarly framed browsing habits are what keeps it alive. In the early years of SEO, marketers simply have to worry about basic concepts like keywords, tags, and titles. When social media came into play, the SEO game was upended once again.
Social media and SEO are two concepts that clash again and again as both are completely different. For marketers, Google’s algorithms may seem to point to content as being the king of SEO, but the only way to unlock the full potential of optimization is by bringing platforms like Facebook, Twitter, and Instagram into play.