At the end of last year, Google announced that it would be making an important Core Web Vitals update to its web search ranking signals. In May of this year, CWVs are taking center stage when it comes to search engine ranking.
In this post, we’ll look at what Core Web Vitals are and how you can adapt to the shift.
The CWV for 2021 consist of three basic ranking signals:
These three signals tell Google more about the basic experience that a visitor has on your site. Fast load times, page stability, and responsiveness are all critical elements in this equation.
Google provides a stunning array of free SEO tools and metrics. With so much data, it’s challenging to know which are the best for your needs.
These particular changes are best approached with the use of a few well-established tools. We suggest starting in your Google Search Console. Get your free Core Web Vitals report to identify areas to improve upon. Bring it home by using Page Speed Insights and Lighthouse.
When it comes to the Core Web Vitals update, Google suggests using an AMP framework to optimize your pages easily. The company will also start allowing non-AMP pages to appear in Top Stories from May. As long as your page matches the Google News requirements, it could feature there.
If your page performs better than most in terms of experience, AMP or not, it will get a priority ranking.
Running a site audit through your Google Search Console will give you valuable insight into each factor. Generally, however, here are some tips on where to start:
Google will also combine these three CWVs with page experience signals.
Page experience signals include:
That’s the million-dollar question, isn’t it? Keyword research still plays a significant role in ranking your page. With the upcoming changes, it’s important to recheck how well your keywords rank. This doesn’t need to be complicated. SerpWatch provides a free, simple tool to assist you in this.
It’s best to perform a keyword audit now and then monitor the rankings regularly.
Search results in the future will probably have labels relating to the page experience on each site. Google is said to be working on improving the user experience for its clients. Therefore, it will likely place some sort of visual to show which pages meet all the requirements.
That’s a double hit if your site doesn’t meet these guidelines. Firstly, Google won’t feature it prominently. Secondly, searchers are more likely to concentrate on the pages that have Google’s stamp of approval.
To see where your site stands today, check Google’s guide to the free tools it provides.
Google updates often leave a trail of destruction in their wake; however, the company is now announcing the planned updates beforehand. This gives us all a chance to prepare for the coming changes. Add in the suite of Google analytics tools, some logical changes, and your website will be ready to go in no time.
There are currently no comments.
Be the first!))