Web Design Statistics: Market, UX, SEO, and More

Posted by Darko Radić
Web Design Statistics

Having a well-designed website is a dream for many, but most sites are nowhere near this ideal. So, if you want to improve the aesthetics of your landing pages or learn why optimizing images for SEO is an essential step, you’ve come to the right place.

The following statistics serve to guide you through the web design industry and shed light on what the future holds for web designers worldwide.

Top Web Design Statistics and Facts | Editor’s Choice

  • The market size of the graphic design industry in the US is $12.7 billion.
  • 75% of people base a website’s credibility on the overall design.
  • The average web designer’s hourly rate in the US is $75 per hour.
  • It takes a month for 80.7% of web design firms to design a website.
  • 88.5% of visitors leave a website if it takes too long to load.
  • 70% of users prefer web designs with high usability.
  • Video content makes visitors stay on a website 88% longer.
  • Poor UX will drive off 89% of the visitors to a competitor site.
  • 94% of the visitors’ first impressions about a business are related to web design.
  • There’s a 9,900% ROI for each dollar invested in UX.

Web Design Industry Statistics

Web design companies are designing websites as we speak. The industry is thriving, and new programs are allowing for a more streamlined process of creating dynamic and responsive websites.

1. The global web design and development services industry comprises more than 75 thousand companies.

There’s a constant need for well-designed and functional websites. This, in turn, boosts revenue and contributes to the web design and development industry’s growth.

To be precise, the global website design market size is 75,407 companies with more than 54 million employees. Their roles and responsibilities include the creation, development, and maintenance of websites.

2. Only 64% of small businesses have a website.

The World Wide Web counts more than 1.8 billion websites, with 200 million active in 2021. Yet, only around two-thirds of SMBs have websites. 
Therefore, web designers strive to meet those needs and create new websites for customers worldwide. The growth should continue in years to come.

3. The market size of the graphic design industry in the US is $12.7 billion.

According to graphic design industry statistics, the industry should grow by 4.1% in 2021. Furthermore, since it’s closely related to web design, it’s clear that the expansion is multilateral. In other words, as the number of websites increases, so does the need for designers and other experts.

4. 83% of creatives agree that the events of 2020 inspired them to expand their skill set.

The outbreak of the COVID-19 pandemic has affected the web design world, and 87% of creative teams believe 2020 will have a lasting impact on web design trends.
Likewise, the turbulent year inspired 91% of creatives to implement real-world problems into their work. Nonetheless, the “new normal” didn’t stop web designers from making new sites and driving the industry forward.

5. 75% of people base a website’s credibility on the overall design.

The coronavirus pandemic has shown the importance of credible websites that provide reliable information.

Therefore, the website’s design should reflect the nature of business, besides being in line with the latest Core Web Vitals update.

Web Design Market

Web design agencies or freelancers perform various tasks, including UX design, graphic design, coding, and even essential SEO practices. For that reason, web designing can be costly, especially for small businesses and individuals.

Nevertheless, high-quality web designers are in demand, and most of them charge hefty sums. Let’s look at the numbers. 

Web Design Statistics 2

6. The average cost of designing a website is around $200, with about $50 of ongoing maintenance costs.

The latest web design facts show that the price of building a website can range from $6 per month to $10,000 or more. It all depends on the features and elements you want to add to the site and the rates web designers will charge for the project. Of course, free tools and online services can reduce the costs significantly.

Even so, top-drawer web design and development will require a bigger investment. For top-quality web design, research shows that ongoing yearly costs are around $1,000, depending on the website.

7. A custom-designed website from an agency can cost from $15,000 to $30,000.

As expected, the laws of supply and demand rule the prices in the web design and development market. Therefore, it’s not surprising to see a surge in prices as businesses understand the importance of having an online platform.
Of course, according to the latest website statistics 2021, complex websites with advanced features cost $40,000 and more.

8. A typical web designer’s hourly rate is about $75 per hour.

Web designers charge either a flat rate per project or an hourly fee. The entry-level hourly rate is about $30, while the top-rated designers charge $80 or more.

Of course, factors determining the rate include project length, website complexity, page count, commitment level, and similar.

9. The average web designer salary in the US is $57,486.

According to web design statistics, the highest web designer salary in the United States goes up to $86,907 per year. However, like in any other business, the salary depends on various factors, primarily experience and expertise.
In any case, web designers in the US make more, on average, than photographers, illustrators, or graphic designers. The earning potential attracts many to web design and development.

Web Design Statistics 3

10. 80.7% of web design firms say they need a month to design a website.

Website design research shows that it takes about a month to design a website, depending on the project. However, less than a third of companies (23%) say they need a month and a half for the entire process. Of course, the number of people involved with the project affects the duration.

Also, the duration depends on the type of website. In other words, the more elements a website has, the more time it takes to design and test everything.

User Experience Statistics

UX design includes many factors, but the main focus is the visual aspect of a site that largely contributes to an excellent user experience. UX design is an integral element of web design, and it can also heavily impact SERP ranking.

11. Businesses can see a 200% increase in conversion rate by improving the user interface design.

User experience (UX) and customer experience (CX) play a vital role in web development. For that reason, designers must focus on both aspects to improve the conversion rate.

Also, web design facts for 2021 reveal that 70% of CEOs regard UX and CX as market differentiators. The stats also show that a top-quality UX design can boost conversions up to 400%.

12. 54% of users consider a design successful if it “appeals to their design sensibilities.”

Nowadays, users want a personalized experience when visiting a website. Thus, web designers must go to great lengths to study user behavior and avoid generic designs.
In other words, web design stats show that modern consumers search for unique content, and 67% of users prefer companies that focus on authenticity. Admittedly, standing out in the sea of other websites can be tricky, but designers should try to be as creative as possible.

13. 88.5% of visitors leave a website because of slow loading time.

Nowadays, a website must load quickly on multiple devices, including smartphones, tablets, and desktops. 

For instance, the latest UX statistics show that no one has time to wait for a slow page to load, and 73.1% of users emphasize the importance of a responsive design. In essence, modern websites must perform well and display all elements in a split second. 

14. The conversion rate can drop by 95% as the number of elements on a web page increases from 400 to 6,000.

According to Google’s 2017 study, responsive web design statistics reveal the massive importance of functionality because the average landing page on mobile must load in under seven seconds.
A sleek and clutter-free interface is a must on mobile devices, and it can have a staggering effect on conversions.

15. In 70% of cases, users prefer web designs with the highest usability metrics.

Most web designers use the so-called users’ mental model to structure the websites the way most users think about a page. Namely, it all boils down to cognitive fluency, which is the ease with which we process information. 

Moreover, web design statistics for 2021 show that visitors enjoy browsing websites when they know where everything is.

16. Nine out of ten websites in Europe lose sales on the checkout page because of fundamental design errors.

Studies reveal that 58% of EU checkouts have a minimum of three significant errors, which add unnecessary friction to the buyers’ journey.
Plus, web designers and developers didn’t translate 74% of websites into local languages. As expected, this element took a toll on conversions and revenue.

17. Video content makes visitors linger on the website 88% longer.

When it comes to responsive web design, stats show that nothing can match the power of video content. 
Videos seem to be far more engaging than other forms of content. Integrating videos into your page design will lead to more engagement, thus giving you more time to convince your visitors into what you’re offering, and converting leads into sales.

18. Poor UX will drive off 89% of the visitors to a competitor site. 

Plenty of factors can make one’s experience on the website bad. For example,—39% of the visitors will leave a website if its images take too long to load. 

Interestingly, 47% of users expect a website to load in less than two seconds, so loading speed is one of the essential aspects when developing a consumer-friendly website. 

Mobile-Friendly Website Statistics

If a website is not optimized for mobile, it won’t stand a chance in local ranking, which you can track with SerpWatch. After all, mobile devices have conquered the world, and around half of all global traffic comes from smartphones and tablets.

Let’s see what the stats related to mobile design have to say.

19. Approximately half of the global web traffic comes from mobile devices.

Although mobile devices are growing in popularity, the mobile share of global web traffic has been around 50% since 2017.

Nonetheless, the steady growth continues. For instance, mobile website statistics show that mobile traffic accounted for 54.8% of the global traffic in the first quarter of 2021.

Web Design Statistics 1

20. 74% of visitors are more likely to return if your website is mobile-friendly.

In 2021, mobile-friendly websites are a must, and every web designer on the planet is probably aware of these trends.

Aside from being optimized for smaller screens, modern websites must load in under two seconds. 

21. More than 50% of mobile users will leave a website if the page takes longer than three seconds to load.

The latest website speed statistics say that the average loading time for websites in 2021 is 2.39 seconds.

Loading time is an essential metric for modern websites, both on mobile and desktop. After all, a longer loading time decreases the number of pages viewed per session.

22. 62% of businesses confirm that mobile responsive websites increase sales.

Switching to a mobile-friendly site is a necessity, given that Google openly prioritizes responsive websites. As a result, 94% of small businesses in 2019 had a mobile-friendly website.

Web Design and SEO Facts and Stats

With web design, it’s all about the first impressions. The human brain works in mysterious ways, but it’s certain that it processes information like a supercomputer.
Thus, it’s essential to apply the latest web design principles when developing websites to improve customer retention and reduce bounce rate. Here’s what the latest stats say.

23. When it comes to website first impressions, statistics show that 94% of them are related to design.

In essence, design is the most important criterion when estimating the website’s quality and visitors don’t take long—they typically form an opinion about a website in 0.05 seconds.  
For that reason, designers must implement the latest UX design principles to influence user perception and improve usability. In other words, web pages must be clutter-free and the graphics visually appealing.

24. For each dollar invested in UX, there’s a 9,900% ROI.

Arguably, one of the most appealing facts about web design is that for every dollar invested in UX, there’s $100 in return. But, of course, many contest this claim and say it’s a myth.

Even so, most web design agencies and teams believe in the benefits that come from creating a functional and attractive website.

25. 67% of small businesses don’t mind paying up to $500 for a logo.

Visual integrity plays a crucial role in branding and marketing, but website design must also incorporate visuals and logos.

Moreover, when it comes to web design statistics, 94% of customers will leave a poorly designed website. That’s why most SMBs are willing to invest in branding, graphics, and visual identity.

26. 95% of businesses use only two colors in their logo.

With only 5% of businesses using three or more colors in their logo, it’s clear that simplicity results in a recognizable identity. Of course, brand awareness also helps with website traffic and leads to a higher conversion rate.

27. 30.8% of web designers agree that navigational aspects of a website should be easy to notice and understand.

The latest web developer statistics reveal that 38.5% of specialists consider it a mistake if a website doesn’t have a noticeable CTA button.

Namely, most web designers agree that a cluttered interface is the most significant error, but many other issues can hamper a website’s usability. 

28. 40% of all websites on the planet run on WordPress.

When it comes to websites whose content management system we know, WordPress powers 65.1% of them. 

Web designers also use other platforms, such as Shopify, Joomla, Squarespace, and Wix. Nevertheless, WordPress dominates the market.

The Importance of Web Design | The Takeaway

First impressions matter. Therefore, if you want to amaze visitors, your website should be functional, eye-catching, and in line with the brand’s identity. A clean layout combined with attractive visuals can play a massive role in a website’s success.

A well-designed website will have better chances of ranking high in the SERPs. Apps like SerpWatch can track rankings, but it’s vital to design a site with UX principles in mind.

By combining a fast and responsive website with the latest SEO techniques, your chances of ranking on the first page of Google and other major search engines will skyrocket.

Frequently Asked Questions | FAQ

How much does it cost to have a website designed?

Like most other costs related to web design, the total price will depend on the website’s scope and the features installed. Also, various services and CMS platforms allow aspiring website owners to take a DIY approach and design a site for themselves. In this case, the expenses could range from $100 to $3,000.

On the other hand, a custom website built by an agency could cost between $15,000 and $30,000. Complicated platforms and websites will further increase the costs, often exceeding $50,000. 

How many hours does it take to design a website?

The web design process typically has several stages, with lots of client reviews and input. Of course, the number of elements will affect the timeline, and complex sites could take months to complete.

All in all, the entire process for a 6–8 page template site could require more than 40 hours. Specifically, the UX design could take 48–72 hours, depending on the changes and tweaks to the mockup. Development, coding, and testing will also require many work hours, and it all depends on the features that are part of the website architecture.

Is web design in demand?

Yes, customers worldwide still need skillful web designers, and the industry shows no signs of stopping. In combination with web developers, web designers meet the needs of various organizations and businesses by building websites and online platforms. Since many companies still don’t have websites, web designers have many projects to complete in years to come.

Likewise, web designers often work on refurbishing old pages and redesigning websites to make them compatible with modern search engine requirements.

How much do web designers make per website?

Web designers’ rate depends on various factors, primarily the complexity of the project. In other words, the more features you want your website to have, the more it will cost. Likewise, web designers can charge per project or hour, and these differences can affect the final price.

On average, the web designer’s hourly rate is around $75, but it all depends on the experience and expertise. Per project, web design firms can earn from $15,000 to $30,000 or more.

What percentage of businesses have a website?

Nowadays, most websites understand the importance of having an online presence. However, according to the study conducted by Top Design Firms, 28% of SMBs in the US still don’t have a website. On the other hand, studies in the UK show that 83.4% of overall businesses in 2019 had a website.

In essence, roughly one in four small businesses in the US still need to jump on the bandwagon and launch a website. Data shows that 44% of them plan to create one in 2021.

How many websites are created every day?

The World Wide Web is still in expansion, and the number of websites continues to grow. However, it’s almost impossible to determine the exact number of new sites because of a lack of reliable data.

Nonetheless, the recent estimates say that we get 380 new sites per minute. So, the daily influx of websites is around 550,000 if we exclude the pages replacing the deleted ones. For instance, only the number of registered domains since the last quarter of 2017 has increased by 332.4 million, according to the most recent web design statistics.


Sources: Adobe, Adobe, Content Square, Datanyze, Foundr, Fresh Books, Glassdoor, GoodFirms, IBIS World, Impact, Saas Scout, Statista, Stripe, Think With Google, Top Digital, Toptal, User Zoom, W3Techs, WebFX, WebFX, Website Builder Expert, Website Builder Expert

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