Digital marketing is ever-evolving, and marketers now have access to a library of techniques and strategies to stand out online. One of the earliest forms of online marketing is PPC or pay-per-click. Although it is one of the more traditional forms of online marketing, it remains a dominant force as evident by the current PPC stats.
PPC is basically a model of internet marketing in which advertisers pay a company a set amount of fee for every time one of their ads is clicked on. To this date, PPC is widely used. To gauge its importance in digital marketing, here are some statistics that every marketer should take note of.