Traditional marketing is slowly making its way out and all sorts of digital marketing are making its way in. Marketers might have heard of the phrase “content is king” time and time again, and that may very well be the case as more companies are relying on content marketing to do their bidding. As content marketing statistics have shown, it is becoming the most effective way to stand out online.
As more marketers are learning about content marketing, it is time they begin learning about the numbers behind it. Its effectiveness has been questioned time and time again, but this time, we’ve got a run down on how it really is doing in terms of its job.