Google’s algorithm updates are notorious for their power to either push a page on top of SERPs or completely wipe it out.
Only watching for changes in ranking position is not enough to win the SEO battle. In fact, the key to a successful ranking strategy is understanding why those changes happen.
Leave it to SerpWatch to guide you!
Accessing algorithm update information does not require navigating away from your keyword overview. Instead, data is neatly placed in the ranking overview calendar, so you can see exactly when and what caused a hike or drop in rankings.
Different-scale algorithm updates are conveniently color-coded in the keyword overview. That way, you get seamless insight into your keywords’ performance, while also being able to make an informed decision about what to do more or less of.