7 Things to Consider When Creating a Marketing Strategy

Trying to grow a brand and build its reputation is like playing darts blindfolded. You may have a general idea of what you want to accomplish, but without some structure, most of your darts will miss the mark. Instead of floundering in the dark, find out which seven factors you should take to heart when creating a winning marketing strategy.

1. The End Goal

Setting achievable, specific, and quantifiable goals is the foundation of any successful marketing campaign. Sure, you want to boost engagement and raise profits, but you’ll need more precise goals to accomplish this.

A campaign can focus on increasing your presence on a specific social media platform or drumming up more quality leads. With firm goals in mind, you can more easily develop concrete plans or make adjustments when things aren’t going according to them.

2. Your Value Proposition

Consumer attention is a precious and dwindling commodity, so you’d better come prepared with compelling arguments. Why should people pay attention to your marketing? Which problems do your products & services solve better than the competition?

Remember, it all comes down to what’s in it for the person considering your offerings. A compelling value proposition will attract customers who won’t mind paying more or committing to
your brand if you satisfy their needs.

3. Know Who You’re Trying to Reach & Where

Digital marketing boasts excellent ROI potential since it lets you accomplish much with few resources. A major part is knowing whom you’re marketing to and through what channels. Customer segmentation plays a crucial role here, as it lets you craft specialized, highly effective campaigns that cater to fewer people yet yield better results.

What channels you’re using plays a significant part. If you’re targeting 40-something women, you’re far more likely to hit pay dirt by focusing on Facebook and email campaigns than trying your luck with TikTok. Adapt your presence and brand message to the right audience to do
more with less.

4. Nail Down the Specifics

With the broad strokes out of the way, it’s time to get into the nitty-gritty of your campaign. This involves laying out and following a detailed plan. Identify the resources at your disposal – people, content, budget, etc., and utilize them fully. Break the project up into phases with
realistic completion dates and achievable schedules.

As the campaign advances, monitoring your progress and adapting as needed is crucial. You may need to conduct A/B testing to check the effectiveness of an email blast or push the timetable forward due to unforeseen developments in target markets. Strive to outline and accomplish as many specific tasks as possible but always leave some room for improvisation.

5. Prioritize the Safety of Your Work

Conducting digital marketing campaigns is impossible without data. You gather it through analytics tools & CRMs, customers entrust some freely, and parts of the campaign are also invaluable data that the competition may use against you if compromised. Consequently,
maintaining data integrity is paramount at every stage of a campaign.

Since planning and executing a marketing campaign involves dozens of digital tools, a password manager for teams is among the first security upgrades to look into. It noticeably and effortlessly improves password strength regardless of how many team members’ accounts need protecting. Moreover, a password manager trivializes the safe storage and sharing of other sensitive information, thanks to encrypted vault storage.

In addition to using a password manager, incorporating a VPN (Virtual Private Network) into the workflow significantly improves data security. The best VPNs ensure that all online activities, including accessing analytics tools and sharing sensitive campaign data, remain private and secure.

6. Get the Most Out of Your Budget

With all the planning and analytics at your back, it’s possible to do great things with meager budgets. You can invest in PPC ads or partner with loyal fans to supplement in-house efforts with user-generated content. Don’t be afraid of trying multiple marketing channels before finding a mix that’s financially sustainable and brings positive results.

7. Learn from Feedback

Being invested in a marketing campaign can be a tremendous learning opportunity. With how dynamic the digital landscape is, it’s possible to implement valuable suggestions mid-campaign and achieve greater success. Moreover, you can analyze what worked and what didn’t in detail after the fact and set up a better starting position for your next endeavor.