How We Saved 10+ Hours a Week with SerpWatch [Case Study]

Posted by Sanja Lalic

Introduction

Vashishtha is a digital marketing enthusiast who has been blogging for 6 years. He owns over 20 websites in several niches and blogs about a variety of topics.

Vashishthakapoor.com is a website that specifically covers blogging, web hosting, and search engine optimization techniques.

Background of the Problem

Before we switched to SerpWatch, we were using Google Sheets to keep track of our keywords and their weekly SERP positions.

But there were several problems with this method:

  1. It was time-consuming (we spent countless hours moving data around)
  2. Productivity suffered (no one wants to check the SERPs manually multiple times a day and update sheets every time there’s a change in rankings).
  3. Sifting through Google Sheets data and creating ranking graphs is a heck of a lot of work!
  4. Finally, the thought of doing this repeatedly every week made the whole team feel less fulfilled and unmotivated.

What We Achieved Using SerpWatch

Ranking on Google’s first page is what every webmaster dreams of. But in order to get there, you first need to understand what works and what doesn’t in your SEO campaign.

This is why monitoring rank changes with an accurate keyword rank tracker is a must.

Although my blog was already ranking for several keywords when I started using SerpWatch, it was almost impossible to attribute these results to my team’s SEO efforts.

After we started monitoring all of our websites with SerpWatch and created separate projects for each, it became easier to understand and track the performance of individual team members.

Game-Changer: Slack Integration

As my team communicates primarily through Slack, the Slack integration proved to be a miracle for us.

We created multiple channels in Slack for different projects and added relevant team members to those channels.

Connecting each Slack channel with the right project in SerpWatch and setting up alerts worked like a charm.

Slack webhook integration works amazingly well at keeping everyone in the loop, even when we’re not logged into SerpWatch.

It’s definitely taken a load off our hands since we’re no longer obsessively checking our rankings every couple of hours.

SerpWatch does it for us and so far, the level of accuracy has been impressive.

How We Saved 10+ Hours a Week with SerpWatch

Thanks to SerpWatch Intelligence Hub, we could finally wave goodbye to endlessly hopping from one tool to another and poring over data sheets for hours on end.

Since Intelligence Hub has all the data you need in one place (including Google Analytics and Google Search Console integration), we were able to automate the bulk of our SEO work and ultimately saved over 10 hours of work per week.

Here’s what’s so great about SerpWatch:

  1. Once you add all the keywords to the right projects, you don’t have to do much else – the tool will monitor them automatically.
  2. You can set a check frequency that works for you and SerpWatch will send alerts in Slack so you don’t have to open a single extra tab to check rank changes.
  3. Whether you want to compare data or get info on Google algorithm updates, it’s all right there in the Intelligence Hub.
  4. The tool updates ranking data every single day (a miracle!)
  5. The accuracy is uncanny (they even let you check the data yourself directly from the ranking graph with SERP screenshots).

We’re now using SerpWatch and Surfer SEO to optimize and track our content, which is pretty much a winning formula for SEO professionals who want to boost their productivity.

Since rankings can fluctuate a lot, it’s great to have a tool that sends timely alerts.

This way, every time there’s a big drop in rankings, SerpWatch pings us in Slack and we get to work.

On top of this, Slack integration brought a genuine feel-good factor and helped boost team morale.

Trust me – getting that “Keyword Hits All-Time High” notification in Slack will make you feel on top of the world!

Tangible Results: ±20% Monthly Organic Traffic Growth

Not only has SerpWatch changed the way we do SEO and saved my team hours of work, but it also helped us boost our website traffic.

Since we started using SerpWatch, we’ve seen consistent, month-to-month growth of ±20% in organic traffic.

We were able to make smarter SEO decisions and create better content thanks to insightful data from SerpWatch and this strategy produced results faster than we expected.

Between March and April, the percentage of new visitors increased from 88.6% to 90.2%.

The Best Part: Custom Analysis

What really sold us on SerpWatch is the fact that it offers a custom analysis of your rankings.

Based on the keywords you enter and the weights you assign them, you can see exactly where your article stands and how much individual keywords affect your rankings.

You can then compare your rankings with your custom score, revenue, SERP features, and GA and GSC data – all on the same graph!

We also found the local tracking feature valuable since you can add multiple locations to one project and monitor how the same batch of keywords performs in different parts of the world.

AND you can visualize your rankings on a global map!

What we also love about SerpWatch is that it goes beyond simple rank tracking.

It doesn’t just tell you where you rank but it also gives you an insight into advanced keyword data, including search volume (SV), cost-per-click (CPC), competition (CMP), and monthly revenue (MR).

This proved to be really nifty for us since we didn’t need to install a different plugin to calculate our monthly revenue – or even use a calculator!

Final Thoughts

Overall, SerpWatch is an excellent rank tracking tool with a minimal learning curve that helped us save a ton of time, boost organic traffic, and optimize workflow.

It’s easy to set up, the UI is user-friendly, and the dashboard brings all SEO points in one place.

No bells or whistles here, just accurate data, a convenient notification system, and many advanced features that will help you take your SEO to the next level.

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