Blogging Statistics to Get You Writing in 2023

Posted by Darko Radić
blogging statistics

Despite the turbulence caused by the pandemic and the rise of social media, blogging is still a thing. Moreover, the industry is thriving, which prompted us to collect the essential statistics to help both marketers and bloggers.

Some of the numbers might surprise you, so let’s waste no more time and dive deeper into the world of blogging.

Top Blogging Statistics and Facts |  Editor’s Choice

  • 95.9% of bloggers promote their content on social media.
  • More than four billion blogs are written every day.
  • In 2020, the number of bloggers in the US reached 31.7 million.
  • 77% of internet users read blogs daily.
  • 62% of marketers say they implement visuals as part of blog content.
  • 70% of bloggers go back to update their content as part of their blogging strategy.
  • 73% of high-earning bloggers focus their content on a particular group.
  • The average base pay for a blogger in the US is $50,403 a year.
  • One in ten bloggers works with influencers.
  • Companies with a blog generate 67% more leads than those without one.

Are Blogs Still a Thing?

Although things have changed drastically since the first blog on the planet saw the light of day, blogging survived everything thrown in its path. Over the years, it became an integral element of the marketing strategy for many companies, and this trend shows no signs of stopping.

The modern blogosphere might be saturated, and the scene might be crowded, but blogging is alive and kicking. Here are some stats to prove it.

General Blogging Statistics for 2021

Blogging is an activity with no age or gender restrictions, and almost anyone with an internet connection can start a blog. For that reason, the blogosphere is a super-competitive arena, with millions of contenders vying for those precious positions.

1. 44.17% of bloggers in the US are people aged 25–34.

It’s no secret that younger generations are better with computers and tech, with blogging following the same patterns. As a result, millennials lead the way when it comes to blogging stats. The second-largest demographic is people aged 35–44, also considered millennials.

On the other hand, studies show that the modern blogosphere is almost gender-neutral. Moreover, writing behind an alias can disguise your gender or identity, and the blog could still attract millions of visitors.

2. Bloggers spend 63% more time on a blog post in 2021 compared to 2014.

The latest blogging trends show that the industry is now all about creating authority and providing value to the readers. Thus, bloggers must invest plenty of time and effort in writing and researching.

According to data, it takes 3 hours and 55 minutes for most bloggers to hit publish. Six years ago, it only took two hours on average.
how long does it take to write a blog post

3. 72% of bloggers use mobile devices to post or update their blogs.

Back in the 2000s, blogging and desktop computers went hand in hand. Nowadays, smartphones and tablets dominate the market, with more than two-thirds of bloggers opting to post or edit on the go.
It seems that the future of blogging will be linked to mobile devices, like many other aspects of our lives.

4. 95.9% of bloggers use social media to promote their content.

Another aspect of modernization in the blogosphere is the adoption of social media. Moreover, nine out of ten bloggers use them to share their writings. Various platforms can boost visibility and draw attention to a blog, offering a cost-effective and marketing channel.

Industry Stats and Facts—How Many Blogs Are There?

Despite the critics, blogging is still relevant in 2021, and the number of posts is growing with each second. More and more people are jumping on the bandwagon and launching their blogs. Let’s check what the stats say.

5. More than 4 billion blogs are written every day.

Live statistics show a massive influx of new pages. As a result, we’ll likely see more than two billion new blogs by the end of 2021.

Virtually anyone can become a blogger within minutes, and the average blogger’s income attracts many. Yet, earnings are not the only motivator—various other incentives can drive people towards blogging.

Aside from being a creative outlet, blogs are a powerful SEO tool, and many companies add it to their arsenal.

6. Around 70 million new posts appear on WordPress each month.

WordPress is among the dominant blogging platforms—there are over 77 million new blog comments per month. Likewise, WordPress blogging statistics for 2021 reveal more than 23 billion page views on both subdomains and domains of WordPress blogs.
Interestingly, Tumblr numbers show that this microblogging platform has nearly 500 million short-form blogs.

7. The number of bloggers in the United States was 31.7 million in 2020.

Blogging in the United States is reaching an all-time high. In 2018, the US had 30.6 million bloggers, corresponding to 10% of the population.

Arguably, the percentage of blogs that fail might be high, but the statistics show a steady growth of the overall number of blog people. Back in 2015, around 28.3 million bloggers posted on their blogs at least once a month.

8. 6.7 million people in India post on blogging sites while 12 million are blogging via social media.

In the recent period, blogging became a global phenomenon, and according to blogging statistics for 2021, India also has an impressive blogging scene. 53% of bloggers in India are women, and 85% of Indian bloggers endorse brands and products on their blogs and social media.

The reason might hide in the excellent quality of content because 75% of Indian bloggers are aware of basic SEO practices.

9. 71% of blogs on the internet are written in English.

Over the years, blogging conquered the globe, and we now have blog posts in over 120 languages. As expected, English leads the charge, with more than two-thirds of blogs and all the top celebrity bloggers targeting the English-speaking audience. The second-ranking language, Spanish, takes up only 4.7% of the global blogging realm.

10. 24.17% of bloggers start a blog to find a creative outlet.

A considerable portion of bloggers started posting to express themselves creatively with no significant expenses. Also, many aspire to turn blogging into a form of self-employment. For instance, 12.23% of bloggers start a blog to boost their overall earnings.

Readership Statistics—Who Reads Blogs and Why?

Blogging wouldn’t make much sense if no one were reading all those articles. Since bloggers are coming up with new content daily, it seems they have plenty of loyal readers. Here’s what the stats say.

11. 77% of internet users read blogs daily.

Even though the golden years of blogging might be behind us, people still read blogs for various reasons. Namely, studies show that the majority of internet users read an article or two each day. The demand for high-quality articles is still present, so bloggers should aim at hitting the ideal blog post frequency. Yet, the following statistic shines a different light on the topic.

12. 73% of blog visitors skim instead of reading a post thoroughly.

The modern lifestyle leaves little to no time for deep reading, which is why the majority of blog visitors skim through the content. Consequently, SEO writing principles aim at providing readers with accessible and digestible information. That’s why the highest-earning blogs are also the easiest to read.

13. Over 75% of blog visitors don’t return.

As we said earlier, readers are spoilt for choice with blogs on any topic imaginable. That’s why most visitors never come to a blog page they visited before.

Of course, if the blog doesn’t meet modern SEO standards, a considerable bounce rate should not come as a surprise. With that said, apps like SerpWatch can significantly improve the metrics and help with rank tracking.

14. 53% of visitors would leave a blog if the images on the page wouldn’t load.

The recent blog readership statistics show visitors demand perfection in almost all aspects of the user experience. For insurance, more than half would stop what they were doing on a blog and leave if the images didn’t load.
Thus, blog owners should go above and beyond to boost the aesthetics and functionality of websites.

15. 62% of marketers create visual content for their blogs.

Blogging facts indicate that the days of plain text are long gone. Modern blogs must include a range of extra elements to meet the reader’s needs.

Images, charts, and infographics are commonly used because they make a massive difference in user experience. Moreover, 85.7% of marketers said that more than two-thirds of their posts have at least some type of visual.

16. 90% of bloggers add visuals to their blog posts.

Speaking of quality, the latest blogging trends show that almost all blog owners in 2021 add images to their posts. Conversely, only one in four will add video content to their blog posts, probably because of the extra costs of video production. The alternative is just switching up to vlogging—read our comprehensive overview of blog vs. vlog.

17. 36% of blog visitors prefer list-based headlines.

Lastly, we should also mention another essential element of SEO writing to attract and keep your readership. More than a third of readers prefer list posts, and list-based headlines stand the highest chance of going viral.

The widespread adoption of social media is both a blessing and a curse for bloggers, but that’s not the only challenge they have to overcome. Picking the right topics is another vital element, so let’s see what occupies the blogger’s attention these days.

18. 55% of bloggers gained more traffic since the start of the COVID-19 pandemic.

While staying at home during the pandemic, 46.50% of bloggers report being more productive and writing more than ever.

Of course, the efforts paid off, and more than half attracted extra traffic, while 35% of bloggers increased their blog revenue.

SEO apps and rank tracking tools are viable options for boosting the overall performance. That’s why most bloggers implement different apps and services to drive traffic and improve ranking.

19. In 2020, 70% of bloggers updated old blogs to improve their search results.

Successful blogging requires a lot of time and effort, and there’s more to it than churning out new articles every day or two. For instance, marketers can boost their SERP position by a whopping 74% after updating an old blog with recent findings and data.

Blogging stats show that the majority of bloggers invest in these practices.

20. 94% of travel-focused blogs in the US sell advertising.

Travel blogs are among the top categories in terms of popularity, and their numbers are still growing. After all, travelers make up to 80% of their planning through the internet. Likewise, 30% of them turn to blog articles for advice.

The best thing is that travel blogging can be highly profitable, with the average blogger charging $200 for a sponsored post. As expected, the sponsored blog post rates will be higher if the blog already has a massive audience.

21. 37% of bloggers conduct original research and include quotes from experts.

Standing out in a crowded market is challenging, and that could be the reason why almost two-thirds of bloggers don’t verify their data and make their articles as credible as possible.
Conversely, those who do, have 32% better odds of reaching top bloggers income from their blogging efforts. After all, most readers look for helpful and informative articles, something that provides actual value and answers questions. If the post provides inaccurate data or misleading info, no one will share it or subscribe for more content.

22. 73% of high-earning bloggers focus their content on the interests of a specific group.

SEO offers no guarantees, but one of the bulletproof methods for increasing blog advertising rates is to focus on a specific audience. The latest survey shows that the majority of blog owners making $50,000 per year direct their content marketing strategies towards specific demographics.

Moreover, 53% of those bloggers increase their newsletter list by offering downloadable bonus content.

23. Higher-income bloggers are 5.8 times more likely to post case studies and how-to guides than lower-income bloggers.

Articles that provide value to the reader are a must-have today, so it’s not surprising to see that high-earning bloggers focus on these formats.

Typically, most successful bloggers also pay attention to advanced keyword research and various other elements to boost their average blog traffic.

Therefore, a high-performing SEO tool is a necessity but also a wise investment.

popular content formats

24. Only 15% of low-earning bloggers perform keyword research when deciding what to write.

What separates top-shelf blogs from a vast selection of average ones is the effort put into making content and optimizing the pages. On the other hand, statistics reveal that 64% of high-income bloggers do keyword research. Likewise, successful bloggers try to find the best length for blog posts.

25. The average number of words for Google’s first page results is 1,447.

Hitting the sweet spot between being concise and providing the necessary information can be easier said than done. That’s why most articles on the first page of Google results are around 1400–1500 words long.

In most cases, this volume provides enough opportunity for the writer to tackle the topic and cover all aspects. Of course, the average blog post length depends on the subject and the blog post type.

26. 49.22% of bloggers write articles that are 500–1,000 words long.

Even though some studies show that the first-page results average 1800 words, around half of the bloggers write short-form posts.

Nonetheless, the ideal blog post length is still up for debate. Most marketers agree that it all depends on the topic and the type of post, although there’s a noticeable tendency of increasing the word count.

average blog post word count

What’s the Percentage of Blogs That Fail?

Can you actually make money from blogging? Will your carefully written article bring millions your way? Many bloggers wonder the same but here’s what the numbers say.

27. The average base pay for a blogger in the US is $50,403 a year.

According to statistics, the average blogger’s yearly pay is within the industry standards. In other words, earnings around $50,000 per year are close to what professional content writers make.

Similarly, other studies also report that the average salary for a lifestyle blogger in the US is $52,382 a year.

28. Only 4% of bloggers make six figures per year from blogging.

Although the average blogger income is around $50,000, skillful bloggers earn a lot more. Only a small number of all US bloggers make well over $10,000 a month.

Conversely, 10% of bloggers earn nothing, while 28% make less than 30 cents per day from their blogging efforts. Thus, it’s clear that most bloggers don’t earn enough to make a living by blogging alone.

29. 40% of UK bloggers report that the size of their audience is between 1,000 and 10,000 visitors.

According to blogging statistics for 2021, UK bloggers rarely exceed the magic mark of having ten thousand unique page visits. As such, their income is within the average rates.
However, 10% of bloggers in the UK report having over 50,000 visitors. So, it’s possible to attract attention by blogging as long as you create stellar content and invest in SEO. Luckily, a wealth of tactics and methods can help with boosting your blog visibility.

30. One in ten bloggers in the US collaborate with influencers for most articles.

The latest facts about blogging reveal that influencers can boost exposure and make your blog a success. Admittedly, “success with blogging” is a relative category, but around 10% of bloggers report being satisfied with their blogs.

Then again, the same bloggers admit to writing 2000+ word articles, adding seven or more visuals, and crafting several draft headlines per post. In short, they go by the book and put a lot of effort into their websites.

Essential Business Blogging Statistics for 2021

Many companies create blog posts to boost their online presence and drive traffic. It’s no secret that blogging can improve brand awareness, establish authority, and promote products. Here’s how marketers are exploiting the benefits of blogging.

31. 90% of companies use written content as an inbound marketing practice.

A considerable number of organizations turn to high-quality articles to help with their marketing efforts. After all, statistics on blogging show that 70% of people prefer to learn about a brand through articles.
Likewise, surveys show that 68% of people like to read about companies that interest them, i.e., they want to learn via quality blog posts. Thus, blogging can be an ideal technique for lead generation.

32. Companies that own a blog generate 67% more leads than those without one.

According to blogging industry statistics, businesses that pay attention to their blog can significantly boost lead generation. In essence, organizations need to write around 20–50 posts for Google to index the pages.

Once they formulate the buyer’s persona, companies should focus their blogging efforts on answering typical problems their prospects face. Also, it helps to post frequently and consistently over an extended period to improve exposure and visibility.

33. Double-digit lead growth results from increasing Google indexed pages by 50–100.

Statistics on blogging reveal a correlation between traffic and the number of pages indexed by Google. Therefore, businesses need to invest in content marketing and SEO-optimized writing.

Of course, creation and promotion go hand in hand, and marketers should also share the content through various channels once the blog reaches 20+ posts.

34. 54% of Fortune 500 corporations run a public-facing blog.

More than half of big corporations understand the importance of written content, and they use blogs for product promotion, engagement, or thought leadership. Consequently, blogger rates are growing as well.

In 2015, only 21% of Fortune 500s invested in blogging and implemented it in their marketing strategies.

35. Marketing executives in the US devoted 7–10% of the company’s revenues to marketing budgets.

In recent years, companies in the United States devoted up to 10% of their revenues to marketing, including blogging.

During the COVID-19 pandemic, digital spending increased by 14.3% compared to the previous year. In other years, blogging thrived during the global crisis, showing that it’s far from being dead.

Blogging Statistics | The Takeaway

Whether you run a business, work as a marketer, or write for pleasure, blogging offers a wealth of benefits. As long as creative juices are running, posting on a blog could be profitable and emotionally fulfilling.

Of course, the task of running a successful blog is everything but easy. Thus, aspiring bloggers should use the above-listed statistics to learn more about what works and what doesn’t for making blog revenue.

Best of all, these days, bloggers have a selection of apps and services at their disposal to improve their blog’s performance. Keyword ranking tools and other programs can speed up the process and improve metrics to help you reach KPIs quickly and efficiently.

In any case, the blogging industry is alive and well, with plenty of rewards up for grabs for aspiring bloggers and marketers.

Frequently Asked Questions | FAQ

Are blogs still popular?

Yes, despite a decline in previous years, blogging is now back. Statistics show that more than two-thirds of internet users read blogs every day. Also, smartphones and social media did not drown out the blogging scene.

On the contrary, bloggers adapted and are now reaping the benefits of using modern technologies. By sharing their articles on social platforms, blog owners have more views than ever, making leads and generating organic traffic. Therefore, the future looks bright for bloggers, no matter if you blog for pleasure or business.

How many bloggers are there?

It’s tricky to determine the actual number of active bloggers because of various blogging platforms and their characteristics. Nonetheless, reliable surveys estimate that the US alone has over 30 million bloggers.

Likewise, India has an active blogging community, with over six million active bloggers. Yet, the number of bloggers on platforms like Tumbler is almost impossible to determine. Plus, millions of new websites join the party each day, so the overall number of bloggers is a dynamic and ever-changing category.

How much does the average blogger make?

For most bloggers, article writing is a side-job with a relatively modest monetary return. However, bloggers who invest time and effort into keyword research, add visuals, and optimize their pages can make hefty profits from blogging.

According to Glassdoor, the average annual salary for a blogger is $50,402. If a blog post goes viral and the number of visits skyrockets, blog owners could see these amounts double or triple. So, the average blogger makes modest profits, but one of the perks of blogging is that profits only depend on your talent and invested effort.

What percentage of blogs are successful?

Having a successful blog requires patience, effort, and a lot of writing talent. In most cases, blogging is a marathon, not a sprint. So, it’s not surprising that many quit too early, and only around a tenth of bloggers report having a successful site.

For instance, less than half of UK bloggers have between 1,000 and 10,000 views. In short, blogging can be highly rewarding, but it can also be a tough nut to crack. Only one in ten bloggers succeed and monetize their site.

Is blogging still relevant in 2021?

Judging by the investments in digital marketing and the increase in the number of blogs, it’s clear that blogging has a bright future. SEO professionals implement it in their content strategies while individual bloggers use various platforms and look at blogging as a creative outlet.

Interestingly, the coronavirus outbreak provided bloggers with an increased readership base, adding a breath of fresh air to the industry. The results during the pandemic and the latest blogging statistics show that blogging is more than relevant nowadays.


Adobe, Backlinko, Blogging Wizard, Demand Metrics, FinancesOnline, FirstSiteGuide, Glassdoor, GrowthBadger, Hubspot, Hubspot, InternetLiveStats, OptionMonster, Option Monster, OrbitMedia, ProBlogger, Soravjain, Statista, Statista, Statista, Traffic Generation Cafe, UMass Center for Marketing Research, Venngage, WordPress

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